Having a well-designed website is important for anyone wanting to have a strong online presence. Web designers often rely on user experience (UX) design to create websites that are easy to navigate—prioritizing users’ needs and wants through a consistent and visually pleasing layout.
However, this process also involves user interface (UI) design. Through UI design, web designers can focus on how users interact with the site. This makes it a key part of the user experience, which heavily influences users’ attitudes and behaviour towards the site—motivating them to stay on longer or to keep coming back.
By studying web design, you can learn more about creating compelling user interfaces and experiences. Keep reading to discover how user interface in particular plays a key role in the overall web design process!
Understanding User Interface Design and Why it Matters
Generally speaking, UI designers work on creating and optimizing the user’s visual experience. The focus is on the interface, which can be adopted by apps, games, and websites—allowing users to navigate from one page or location to another. As such, UI designers work on interface elements like input controls (buttons, dropdown lists, text fields, etc.) or navigational components (sliders, pagination, breadcrumbs) to name a few.
A good UI design is about more than just aesthetics. It highlights responsiveness and embraces accessibility, making it easy and painless for users to explore a website. In this way, new website visitors are more likely to interact with a brand and engage in their business. Through your web design training, you’ll gain the skills needed to make websites look and feel more enticing.
Exploring What Goes Into Good User Interface Design
A good UI design should be seamlessly integrated into the user experience, going practically unnoticed by users. That’s because the interface should support productivity, allowing users to complete tasks with zero effort. Here, intuitive design and usability are key concepts that should always be considered.
UI designers are able to view their work from the user’s perspective, creating interfaces that seem natural to every stage of the experience. The aim is not to just orient users to the site, but to also keep them engaged throughout their entire customer journey. This can also include incorporating brand values that resonate with your users and stimulate positive emotions. In doing so, UI designers can help promote an enjoyable and stress-free user experience.
Skills You Can Expect to Use After Earning Your Web Design Diploma
After earning your web design diploma, you’ll have developed valuable skills that can prepare you to pursue rewarding careers in the field. Here, communication skills can be particularly useful—enabling you to collaborate with other designers in team projects. Being able to empathize with your users is also incredibly important, giving you the insight you need to create compelling and practical interface designs.
UI designers also need a solid understanding of key design principles and methods. With a background in web design, you can create beautiful layouts that make a strong visual impact. In this way, your studies can help you explore exciting careers in the field of web design.
Are you ready to start taking web design courses?
Contact Canadian Business College for more information!