Why Digital Marketing Careers Will Be Necessary for Companies to Build an Online Presence

As businesses struggle to weather the storm of COVID-19, many companies are relying on digital marketing to continue reaching new customers online. Digital marketing is all about helping companies grow their digital presence, and with an unprecedented amount of online activity, it is more essential than ever before.

For business-to-business (B2B) companies, trade shows and exhibitions are crucial for networking and generating leads. For small businesses, word-of-mouth referrals are critical for success. As you can imagine, neither of these marketing channels are as effective as they were before the pandemic.

However, digital marketing is there to provide the online visibility these businesses need. If a digital marketing career interests you, now’s the time to shine.

Digital Media Courses Can Help You Update and Improve Websites

As businesses create strategies to survive in a post-COVID-19 world, website optimization is likely at the top of that list. A great website not only attracts new customers – it also improves brand reputation.

Whether a company simply needs to make a few updates to their site or needs a complete overhaul, businesses of all kinds should strive to make their online space the best it can possibly be.

If you pursue digital marketing careers, you can provide these valuable insights and updates to a company’s website. From improving user experience, to analyzing conversion paths, to upgrading a website’s visual appeal, there are many ways that digital marketers can help companies optimize their websites.

Increased web traffic requires companies to have a responsive and well-designed website

Gain SEO Skills to Diversify Search Traffic with Digital Marketing Training

Although all corners of the world have been impacted by COVID-19, every region has experienced the pandemic differently. As a result, each country’s economy will heal at a different pace.

What does this mean for multinational companies? If a business’s target markets have been hit hard by the virus, they will likely be looking to amplify their online presence in new regions. That’s where digital marketing comes in.

By translating a company’s website content into different languages, digital marketing specialists can leverage international SEO (search engine optimization) and improve a site’s visibility in specific regions. While it may take a while to grow website traffic in competitive markets like the US and the UK, you can expect to see results quickly in smaller countries, as well as regions less impacted by the virus.

Companies Want to Take Advantage of Paid Advertising

Not only are search engine and social media ads a great digital marketing channel for reaching thousands of customers instantly – they have also become significantly cheaper in recent months.

If you are interested in digital marketing training, you may have heard of pay per click advertising (or PPC for short), which is an advertising model that helps businesses drive traffic to their websites through a variety of ad formats. Every time someone views a PPC ad, clicks on it, or takes a certain action because of it, the business pays a bid price. Since many economies have been hit hard by COVID-19, bid prices are generally much lower than before.

As a result, many companies – especially those that don’t have the budget for large-scale marketing endeavors – are investing in PPC advertising to help boost brand visibility. However, PPC advertising can be tricky, and it takes someone with digital marketing expertise to create a successful campaign.

Curious about digital media courses?

Contact Canadian Business College today to learn more!

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