The Importance of InDesign to Your Digital Marketing Program

digital marketing program

If you want to succeed in the world of digital marketing, you’ll need to find the programs that can make your advertising campaigns the best they can be. Luckily, there’s InDesign! As one of the main products in Adobe’s Creative Cloud, Adobe InDesign helps its users maximize the potential of their print, digital and editorial projects and campaigns. With this in mind, they can also be a boon to those who use it for digital marketing purposes.

Although you may find yourself using various types of software during your career, many things about InDesign can make it particularly useful. Here’s why InDesign is such an important tool for anyone hoping to pursue a career in digital marketing.

Using InDesign Can Help You Create Interactive PDFs

This is one of the coolest, and most interactive—as the name suggests—ways you can use InDesign to your full advantage. Interactive PDFs are documents marrying the capabilities of the PDF format with those of HTML, allowing InDesign users to easily make documents with buttons, hyperlinks, movies, and page transitions. Through interactive PDFs (and other interactive documents), you can use slideshows, HTML content, music and videos to add colour to any digital marketing endeavour. InDesign’s use can extend far beyond these types of PDFs, too: it can help you make print books, magazines, newspapers, brochures, E-books, iPad apps, stationery, and posters.

You can use InDesign to create E-books, magazines, and brochures
You can use InDesign to create E-books, magazines, and brochures

It Can Also Help You with Desktop Publishing in Your Digital Marketing Program

The point of being in any academic program for your digital marketing training is to improve your skills and expand your palette when it comes to software and other such tools that will help you advance your career, and InDesign is most certainly among them. One way it can benefit you is through learning about desktop publishing, especially since desktop publishing is the very concept InDesign is built on. Since making advertising campaigns mainly built around printed words is a long outdated method, learning about desktop publishing can help you master the art of making eye-popping, detailed advertisements, posters, and/or brochures for most advertising and marketing purposes via InDesign.

InDesign can also help you expand your digital marketing skills
InDesign can also help you expand your digital marketing skills

It Comes Equipped with Various Tools to Give Your Marketing Campaigns What They Need

As we’ve established, InDesign can be used for marketing purposes in a number of different forms. This is especially true considering how digital marketing relies so heavily on text and graphics to drive campaigns. InDesign can allow you to make pages after your digital marketing program with multiple columns throughout, with graphics and text adorning them. With text in particular, you can use typesetting tools to apply various kinds of typography throughout your document, as well as thousands of different fonts being at your fingertips. You can also transfer and apply graphics and photos from other Adobe apps such as Photoshop, Illustrator CC, Capture CC, and Stock. You can then align text and images the way you want by using guides, such as rulers and smart guides, to help you make your layout look as polished and clean as possible.

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