How to Craft the Perfect Portfolio During Digital Marketing Training

Digital marketing is all about communicating a particular message in the most effective way possible—and the goal of a digital marketing portfolio is no different.

Your portfolio is an opportunity to visually present your marketing expertise, skills, and successes to show potential employers why you’re a perfect fit for the job at hand.Whether you’re interested in becoming a graphic designer, digital media producer, or any other type of marketing professional, it’s important to have a showstopping portfolio.

Ready to achieve your dream job? Read on to learn three crucial steps for creating a successful digital marketing portfolio!

What to Include in Your Portfolio After Digital Marketing Training

If you don’t yet have a digital marketing portfolio, or the one you have hasn’t been updated for awhile, there are a few key things you must make sure to include. A comprehensive portfolio should always include a short biography, contact information, and examples of your work (links or images, but preferably the latter).

However, if you’ve recently completed your digital media diploma and don’t yet have experience in the industry, you may be wondering how you can show off your skills without having much professional work to share. Fret not: you can create mock blogs, website designs, inforgraphics, or other digital marketing content to showcase your skills.

You can create design samples relevant to the job you’re interested in

How to Format Your Post-Digital Marketing Program Portfolio

Once you’ve planned what to include in your portfolio, the next step is formatting it. When you apply for positions after digital marketing training, it’s likely that some companies require a document-style version of your portfolio while others prefer a link to your website. Therefore, it’s important to create different formats of your portfolio before you begin the job search.

For web-based portfolios, you have the opportunity show more of your work, as you can categorize your content into various web pages. This is especially advantageous if you have experience in various areas of digital marketing.

A document-style portfolio, by contrast, is a more curated look at your marketing expertise. As a result, you’ll need to be more strategic about the pieces you select as most digital marketing portfolios generally include seven to ten samples. If you’re applying for an entry-level position, you may want to consider arranging the samples in chronological order to show your evolution as a digital marketing specialist. 

Ensure Your Portfolio Offers Optimum User Experience

When it comes to the design of your portfolio, it’s important to offer an optimum user experience (UX). Aspiring digital marketers must ensure that their portfolio does their work justice—which means making sure that your portfolio functions properly on all platforms.

A UX-friendly portfolio showcases your attention to detail

For a web-based portfolio, ensure that the navigation is intuitive, and that the content that future employers will be looking for is easily accessible.

The next tip, which goes for both web and document style portfolios, is to make sure that your portfolio responds well to tablet and mobile layouts. Ensure all images are high quality and appear properly on all devices.

Are you interested in starting a digital marketing program?

Contact Canadian Business College to learn more!

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